We saw a lot of valuable Google AdWords features being released in 2014.
Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice
As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there
Convincing clients and your senior management team to invest more in mobile advertising can be a difficult task. Statistically, mobile user’s conversion rates are lower. In addition, we’re officially in a multi-screen world, where users could start their journey on mobile devices and complete an action on more user-friendly devices, such as desktops, laptops, and […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency
“If we were going to build AdWords today, what would it look like?” That’s the question Google’s Nick Fox, VP of Product Management, and his team began asking last year. The result is AdWords enhanced campaigns, a major update announced today that is designed to simplify campaign management across… Please visit Search Engine Land for the full article.
As part of the continuing series on expanding in-house search marketing efforts beyond traditional search, this week the focus is on mobile search marketing campaigns. Read on for a guide to getting started and mobile search marketing best practices. Mobile search share Some marketers argue that mobile queries still represent too small an overall volume to make *** Read the full post by clicking on the headline above ***