When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted… Please visit Search Engine Land for the full article
As part of the continuing series on expanding in-house search marketing efforts beyond traditional search, this week the focus is on mobile search marketing campaigns. Read on for a guide to getting started and mobile search marketing best practices. Mobile search share Some marketers argue that mobile queries still represent too small an overall volume to make *** Read the full post by clicking on the headline above ***