Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every opportunity to find local businesses, read reviews and scan deals, their parents and grandparents rarely… Please visit Search Engine Land for the full article
For the growing number of consumers who rely on their mobile devices to search for local business information, their focus is on making a purchase — and fast. The latest Google/Nielsen “Mobile Path to Purchase” study, released last week, shows that consumers who use their mobile..