Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs. Now, Google is upping the ante by taking aim at sites that use intrusive interstitials . Starting January 10, 2017, Google will update its algorithm so that sites “where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” In a post on the Official Google Webmaster Central blog, Google Product Manager Doantam Phan provided examples of techniques that Google isn’t a fan of: Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page
Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out
As we reported in our SEM news round-up on Friday, Google’s Webmaster Trends Analyst John Mueller confirmed that the latest wave of changes to Google’s mobile-friendly ranking signal has now finished rolling out.
One year after Google put an algorithmic premium on mobile experience, the so-called “Mobilegeddon,” Google is at it again. New tools are coming in late spring to help webmasters make their websites work better on mobile devices. Mobilegeddon was the consequence of businesses not making their websites easier to use on smartphones and other mobile devices
If you have a mobile-friendly website, stand down. This news is not for you
In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at. For the European search-markets, the worst mistake we found was companies not having a mobile-friendly version of their site
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. Last week’s Mobile World Congress in Barcelona had the dawning of AMP (Accelerated Mobile Pages) firmly on the agenda, and this coupled with the following evaluation of 200 domains, really hits home that one of the largest mistakes you can make is not having a mobile friendly website.
Google has stated multiple times that responsive design is their preferred mobile configuration, leading many to speculate that responsive sites might get a rankings boost. Columnist Clay Cazier explores this idea to see if it has any merit. The post Is Responsive Design A Ranking Factor?
Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen. The release of Google’s new mobile-friendly update , aka “mobilegeddon”, has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices
The Google mobile update is set to affect all websites on a bigger scale than the Panda and Penguin. Learn how you can get your content in shape to prepare