How can B2B marketers build a super-stack of marketing technology skills to create the most value and efficiency in 2023 and beyond? Today’s B2B marketers who possess a wide array of marketing technology skills are more valuable to organizations then ever, as brands look both to increase bottom-line efficiency and retain top talent
Recently I gave a goals, vision, mission presentation internally at our agency and an important part of it centered around the marketing skills needed individually and collectively to reach our goals.