Last week I reported that Microsoft adCenter had an impression reporting bug. Microsoft said they released a fix for the bug, but apparently that fix has not worked
There are two threads on the topic of a possible bug with Microsoft adCenter.
There are two threads on the topic of a possible bug with Microsoft adCenter.
As you know, Yahoo was planning on migrating everyone in the US and Canada over from their search ad platform to Microsoft adCenter by the end of this month. As Yahoo said, mission accomplished, Yahoo has successful handed themselves over..
Many advertisers expected the CPC (cost per click) prices to go up after the Yahoo / Microsoft adCenter transition was complete. One advertiser said in a WebmasterWorld thread he CPC prices “soared” by 40%.
About a week ago, I ran a poll asking if CPC prices will increase after the Yahoo/Microsoft search ad deal transitions over. Most those who replied said yes
Now that Yahoo and Microsoft are beginning to migrate Yahoo advertiser to adCenter, there are some concerns that the prices of a click will increase when all is set and done. A WebmasterWorld thread points to a press release where…