There are many words which are spelled the same but have different meanings based on language and location. A very simple example is the word “football”. In the US and Canada refers to a game played with a ball that is thrown in the air and carried towards a goal; while, in the UK and Australia it refers to a game that is played by kicking a ball into a goal (also known as ‘soccer’ to Americans).
It’s a much quoted internet ‘fact’ that YouTube is the second most popular search engine.
Big-name technology companies offer their software globally, in dozens of different markets. Naturally this means their online sales operation encompasses lots of different languages, with each having to be catered for with specific, localized website copy. This is usually housed in the form of a sub-directory (more about those later).
Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little… Please visit Search Engine Land for the full article
That was the response I gave a few hours ago to a packed room of attendees in a full day workshop on Search Marketing here in Delhi India. During the afternoon workshop that was more of an open Q&A site clinic format, the majority of the questions were about multinational SEO.
For location-based businesses, ranking highly in Google Places can be a boon to sales. This is not only true on Google.com, but also on many of the country-specific versions of Google as well. In the tourism and hospitality industries, business can use this medium to promote services to people planning trips to their location
For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that question” look from localization managers. Yet over the past few weeks I have spoken to a number of localization and SEO managers at Fortune 500 companies who *** Read the full post by clicking on the headline above ***