Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little… Please visit Search Engine Land for the full article
With the extensive localisation controls provided in Google’s webmaster tools these days, is there still a case for multinational strategies using local TLDs for SEO benefit? Please visit Search Engine Land for the full article
Google’s Venice update has caused surprisingly few ripples in the search engine marketing industry given the scale of its impact on search: it’s easily as important as Big Daddy from 2006, itself the most significant update made by Google up to that point. Please visit Search Engine Land for the full article
One of the major headaches in multinational campaigns is solving the many web analytics issues thrown up as a result of operating across multiple subdomains, in multiple languages. Part of the problem is technical, but probably the most difficult issue you’ll encounter is actually maintaining… Please visit Search Engine Land for the full article.