Carefully thought out campaign attribution can show your SEO campaign’s true value to your business. Settling on a model which paints the least-wrong picture is your starting point, but pretty quickly you can make your model sing, providing real value and efficiency to your marketing budget blend. Please visit Search Engine Land for the full article
I’ve been thinking a lot recently about the term “SEO” and what it really means today. After a record run of attending conferences ranging from San Jose, Toronto, London and Leeds (soon to be joined by Seattle and Riga), I’ve become very conscious of a cloud of what can only… Please visit Search Engine Land for the full article
Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little… Please visit Search Engine Land for the full article
Looking back at 2012 statistics for smartphone usage & tablet sales figures paints a picture of significant multinational SEO opportunity in 2013. Here are three key SEO opportunities for 2013 and how to take advantage of them. Please visit Search Engine Land for the full article