The Ecosystem of Lifecycle Marketing This infographic from RightOn Interactive takes a deep dive (literally) into the world of lifecycle marketing automation. Key Takeaways: 22% increase of the average sales cycle in the past 5 years 47% of B2B marketers close less than 4% of marketing-generated leads 64% of CMOs have either an informal or no process to manage marketing automation LinkedIn Gets its Own Version of Facebook Likes: Endorsements Endorsements allows users to recognize professionals for their expertise. It really is as simple as clicking a button. On the users profile there will be a list of recommended endorsements. You can either click to endorse, or suggest other area of expertise. Via TNW . How to Survive A Bacon Shortage: Twitter Guide Bacon lovers are taking to Twitter after the recent prediction from Britain’s National Pig Association that there will be a shortage of pork in the next year. You’ll even find a flow chart titled “Should You Eat That Bacon?” which will ultimately tell you yes, you should. Via Washington Post .