The opening keynote at ClickZ Live New York started off with an introduction from John Barnes, Managing Director, Digital & Tech at Incisive Media. The featured speaker, Randi Zuckerberg (brother to Facebook founder Mark Zuckerberg in case you’ve been off the grid for a few years) provided an overview of her experience at Facebook during the early days and highlighted what made the initial DNA of the company work to help it grow. She also shared some good humor and a list of 10 new media trends that are posed to impact consumers and the way we market to them.
Staying on top of social media and networking trends is essential for B2B marketers. Forrester Research predicts, “B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009.” via eMarketer . Data and research are key to forecasting and strategy development but not many B2B companies invest the time and effort into such initiatives outside of link-baity Infographics .