What do B2B marketers need to know about crafting a successful email newsletter strategy in 2022 and beyond? What’s changed with newsletter creation during the pandemic, and which fundamental qualities will endure the shifts of time as B2B marketing — and most importantly — the people who build and read newsletters, evolve? While 47 percent of B2B marketers see email as a productive avenue for driving revenue ( ANA ), digital newsletters typically offer even greater effectiveness, especially as dark social, disappearing web browser cookie data, and an increase in the number of folks using ad-blocking technology are on the rise — a topic we recently explored in ” Traffic’s Black Hole: What B2B Marketers Need To Know About Dark Social .” Email newsletter offer a fantastic way to meet some of these challenges head on, while also solidifying the human connections that help drive B2B marketing success.
Writers nowadays don’t have to fear the fearful publishers who require countless of editing and proofreading before considering releasing the book copy to public stands. This is because writers can publish books themselves online or subscribe for ebook conversion services.
Being the good content marketers that we are, you may have noticed that TopRank Marketing has recently been publishing a monthly Online Marketing Newsletter called “Tips from the Top”. While we haven’t done a lot to promote, thousands of subscribers have joined in a pretty short period of time. I’ve started newsletters several times in the 10 or so years we’ve had this agency but it’s the most recent effort that has really resonated with readers.