Matt Ridings & Michael Brito Advocating For Employee Advocacy Employee engagement is key in improving productivity in any industry. A happy employee is much more likely to be more productive than their counterparts. A recent study from the National Business Research Institute (NBRI) shares just how important it is to keep employees engaged. Findings include: Engaged employees product twice as much work product in the time as unengaged employees The average adult spends a quarter to a third of their waking life at work 40% – 80% of customer satisfaction is affected by employee attitudes Additionally NBRI identified the following six traits of engaged employees: Believe in their organization Have the desire to work to make things better Understand the business context and the bigger picture Are respectful and helpful to colleagues Are willing to go the extra mile Stay up to date with developments within their industry Many organizations are missing a key opportunity to turn engaged employees into advocates for their brand. I recently attended a session at NMX Las Vegas featuring Michael Brito ( @britopian ) and Matt Ridings ( @techguerilla ) where they discussed the necessity for advocacy from both inside and outside the organization. Don’t think your employees can be advocates for your company? Think again! Why Is Advocacy Important? Advocacy for any brand is a sign of trust. People purchase from companies that they like and trust. Why is this important? Often an organization’s employees are overlooked when it comes to advocacy development
Historically, link building was critical for companies to appear in search results, as links have long been an important signal to search engines. However, the new link building is about mentions, social visibility, and building your company’s presence, says Alison Groves , Product Coordinator at Raven Internet Marketing Tools .
I am amazed an how much Debba Haupert ( @girlfriendology ) was able to cover in one short session at NMX Las Vegas. Debba’s session on Pinterest proved to be very informational and provided practical advice and tools that marketers can use to better engage their followers.
Helping beats selling. If you sell someone, you can make a customer today.
Our CEO at TopRank Online Marketing, Lee Odden ( @leeodden ), shared his War of Words: Myth-Busting Social, Content Marketing and SEO yesterday at NMX Las Vegas. The premise of Lee’s presentation was actually crowdsourced; the title War of Words comes from H.G. Wells’ War of Worlds, which spawned a mass fear that aliens were on their way to take over Earth.
Do brands care whether they have influence in social media? They certainly should, said members of the three-person panel on social influence at NMX Monday
“I love Las Vegas. I love New Media. What’s not to love?” – Guy Kawasaki Day two of NMX Las Vegas kicked off with a fireside chat between Mark Fidelman ( @markfidelman ) and Guy Kawasaki ( @guykawasaki ). Guy is well known for his work at Apple, as founder of Alltop, as well as his books and speaking. In the interview Guy discussed everything from the devices he uses to what he’d like to change about social platforms. However, the highlight of the conversation was surrounding Guy’s new book APE: How to Publish a Book
I arrived early to Monday Productivity Power Panel and it was standing room only. I quickly snapped my picture (as you can see the panelists were doing the same of the packed room) and found my spot in the back of the room, on the floor. This panel discussion features Moderator Craig Jarrow ( @TMNinja ) and speakers Leo Widrich ( @LeoWid ), Brett Kelly ( @inkedmn ), and Mike Vardy ( @MikeVardy ). In this session the speakers covered 3 different elements to becoming a highly productive blogger: – Techniques and Tools – Social Media and Sharing – Gadgets and Gear Techniques For Picking Blog Topics Craig: One of the first things we get asked about is how do we generate so much content, or how do you write so many posts on the same topic?
If you had to put a value on the UFC, what would it be? You wouldn’t be remiss to put it in the hundreds of millions, or even billions. Dana White got into the UFC for $2 million and people thought he and his partners were out of their minds for paying even that much.
As marketers we all know that storytelling is an essential part of connecting with prospects and customers. Scott Monty ( @scottmonty ) and his team at Ford have taken the art of storytelling a step further. In his moving (yes I said moving) keynote, Scott walked the audience through some of Ford’s most recent and innovative campaigns. In many of these campaigns the story is told not from the perspective of Ford, but from that of the consumer. Below you’ll find more about the stories of these campaigns, the people who told them, and the lessons learned