Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.42 points), while Nordstrom increased their visibility 13 points to 54.9. A huge jump in market share by 302%.
With over 100 million monthly visitors, Pinterest is now the 3rd largest social network after Facebook and Twitter ( Forbe s). For retailers marketing to consumers online, it’s become an essential social marketing and engagement channel. According to the 2012 Social and Mobile Commerce Study , consumers use Pinterest more than Facebook or Twitter to engage with retailers and follow an average of 9.3 retail companies.