At the recent Online Marketing Summit in San Diego I caught up with Charlotte Blank , Manager of Social Media at General Motors to talk about digital marketing. In this short interview I asked Charlotte a few fundamental questions about digital and social media marketing related to customers: 1. How does GM segment digital marketing activities between customer acquisition and retention
I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different that traditional SEO.