At the recent Online Marketing Summit in San Diego I caught up with Charlotte Blank , Manager of Social Media at General Motors to talk about digital marketing. In this short interview I asked Charlotte a few fundamental questions about digital and social media marketing related to customers: 1. How does GM segment digital marketing activities between customer acquisition and retention
Does your business need better content marketing like this Social Media Examiner contest participant?
If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi ( @juntajoe ) and his company the Content Marketing Institute (CMI). Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels. This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange. I enjoyed the history that Joe shared with the audience as well as his practical tactical tips that can be implemented by an organization of any size. However, I think the true takeaway is determining a way to differentiate yourself from your peers and your competition.