At the recent Online Marketing Summit in San Diego I caught up with Charlotte Blank , Manager of Social Media at General Motors to talk about digital marketing. In this short interview I asked Charlotte a few fundamental questions about digital and social media marketing related to customers: 1. How does GM segment digital marketing activities between customer acquisition and retention
Does your business need better content marketing like this Social Media Examiner contest participant?
If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi ( @juntajoe ) and his company the Content Marketing Institute (CMI). Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels. This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange. I enjoyed the history that Joe shared with the audience as well as his practical tactical tips that can be implemented by an organization of any size. However, I think the true takeaway is determining a way to differentiate yourself from your peers and your competition.
I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different that traditional SEO.
I have great news this Friday morning, not only is Online Marketing Summit coming to Minneapolis next week June 6-8, offering a range of training and presentations from brands and expert consultants, but TopRank Online Marketing is giving away TWO free passes! OMS Minneapolis is focused on practical advice for marketing practitioners with a promising agenda covering: best practices community management from Best Buy plus hot tips & tactics on mobile, display, re-marketing, PPC, video, email, affiliate, user experience from local and national experts. Of course you can also tap into a Killer Social SEO Strategy with TopRank Online Marketing at 10:15am where you can learn how large and small brands alike have integrated Social Media, SEO and Content Marketing to increase sales and improve customer engagement
Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why. Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance sources and keywords without tying it all together. In most cases, there is a tremendous amount of insight that can be used to make smarter marketing decisions, but most companies barley scratch the surface.
Lee Odden, TopRank Online Marketing CEO gave the opening keynote of Online Marketing Summit Minneapolis. Lee spoke on the intersection of SEO and the social web and provided key takeaways for companies on achieving success. As the social web and search engines integrate and innovate tighter, the intersection between search and social is growing more meaningful daily. Following is a summation of this info-packed presentation: What would happen if your Google traffic disappeared tomorrow? What impact would that have on your marketing and your business? For many, this could be disastrous. This highlights the importance of diversifying your brand’s referring sources and share of voice around the web. Search and social are intersecting in many ways: when you look at a comparison of the top search engines, more and more of the engines themselves are on social platforms, and more of the results on the big engines are social.
In conjunction with ClickZ, OMS has launched its 2010 23-City Tour from Seattle to New York and is coming to Minneapolis June 25th. OMS had an event in the Twin Cities last year at about the same time and provided a great mix of education and networking opportunity for internet marketers of all types. Best practices in Social Media, Search, Email, Analytics, Demand Generation and Website Strategy are planned for each OMS event
In conjunction with ClickZ, OMS has launched its 2010 23-City Tour from Seattle to New York and is coming to Minneapolis June 25th. OMS had an event in the Twin Cities last year at about the same time and provided a great mix of education and networking opportunity for internet marketers of all types.