Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm.
Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper.
[Note from Lee: TopRank has made many advancements in the content marketing space over the past 5-6 years and that leadership has resulted in growth – including the addition of 15 new people to our team in the past 7 months. Among those new faces is content marketing smartie, James Anderson , our new agency Director of Content Marketing. James spent over 9 years as a journalist and editor before moving into the brand publisher space
When Matt Cutts, head of Google’s web spam team, announced that links in press releases have no value for SEO, it created a lot of discussion and debate in the SEM community. But, if you look at his comments in their entirety, you’ll notice that he also said press release sites do have value for press and marketing reasons as Cheryl Conner, contributing writer at Forbes , so eloquently points out. Consider, 92% of journalists use search engines to research stories and 81% of journalists use search engines daily ( MarketingSherpa ) Blog readership, RSS feed subscriptions and social media sites are visited in record numbers Journalists using Google News surpass usage of major networks, like MSNBC & CNN! A consistent public relations program (that might include press releases) will help build general awareness of your product, service or brand and will supplement any direct marketing and advertising efforts
Did you know? In one second on the internet there are 12,964 Instagram photos uploaded, 50,000 Tumblr posts, 400,000 Tweets. Among all this user-content that’s created every second, you have a LOT of competition for your buyer’s attention.
Google updated their content guidelines for links recently causing a bit of buzz amongst the SEO community, mostly from those looking for clarification. I’ll get to that shortly, but something else popped up that’s worth debunking.
As most people know, SMX Advanced took place out in Seattle a couple weeks ago. While there was only one session truly dedicated to link building, link building tips were still flying around the Bell Harbor Conference Center! Thankfully, I was there to catch them
In today’s fast moving search and social web, content flows in every direction throughout a variety of platforms, formats and devices. With a global population of over 7 billion, there are over 2.3 billion internet users.
So you want your campaign to go viral… Let’s keep in mind your business objectives, shall we? As these social marketing fails will show, campaigns may take off but go seriously sideways if companies place popularity above purpose.
Most companies understand the benefits of a well-executed online PR strategy: improved brand visibility and industry reputation, increased traffic to the company website and even sales. It’s no wonder that companies trip over themselves to come up with a regular stream of PR related content. Unfortunately, lower barriers to entry for publishing and distributing information have resulted in a plethora of non-news littering the web.