Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding. The post Can you manage your inventory with Google Shopping?
Today, Google formally announced several updates for Google Trusted Stores, the free ratings service Google launched in 2011, just ahead of Black Friday and Cyber Monday. AdWords Seller Ratings Integration Google Trusted Stores is now among the services that help to power seller ratings, which show..
In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model built on Product Listing Ads. When this enhanced shopping experience was first announced in May of 2012, online retailers reacted with both praise and criticism…. Please visit Search Engine Land for the full article.
The UK has seen the closure of three high-profile, traditional retail brands in the last fortnight, following on from a dismal 2012 and an increased downturn for the sector since 2009.
Retail websites are flush with product information, specs, and images of items available for purchase. However, it may be difficult to find a way to provide detailed and engaging content for customers visiting a website when they’re just looking to purchase. Starting a company blog provides a good opportunity to attract new customers and engage current customers with content about your products and other topics that are of importance to them. It doesn’t matter if the items being sold are car parts, clothing, electronics or furniture, there is an opportunity to help solve pain points and arm your customers with information that encourages engagement and purchasing decisions
Out of all websites found on the Internet, online retail stores have the most potential for improvement through A/B testing. Amazon, Ebay and Etsy are just few examples of e-commerce websites that do a ton of A/B testing. The potential for A/B testing is enormous because of the sheer number of… Please visit Search Engine Land for the full article.