All marketers need actionable insight to make important decisions.
One of the many ways companies have engaged their customers, gained insight into a marketplace and conducted research for a variety of purposes has been through surveys. If you think that list of activities almost sounds like the reasons many companies engage in social media monitoring, you’d be right. About 2 weeks ago I did a webinar with our client, Zoomerang, purveyor of online survey software on the intersection of surveys and social media.