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Why A Transition From Optimizing for Search Engines to Optimizing for Customers is Essential

Published on 2013/12/18 By admin

Judging by the daily new business inquiries we get every day, there’s a groundswell of companies that have become frustrated at the lack of cause and effect data from their SEO programs.

Business Optimization in a Digital Age – #SESSF Opening Keynote @Avinash Kaushik

Published on 2012/08/14 By admin

Focus on the Micro and the Macro! When Avinash Kaushik ( @avinash ) is giving the opening keynote you know that you’re in for a treat.  SES San Francisco was no exception.  Even with a few minor technical issues, Avinash rolled with the punches and jumped right into what is wrong with online marketing today, and how it can be fixed. As always Avinash’ presentation was a unique mixture of stand up comedy, and expert advice from one of the only people who can truly call themselves a guru in the online marketing industry.