According to the State of B2B Influencer Marketing Report , 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months. Why the confidence?
Whether your role is in search, social media, marketing communications or PR, the importance of content marketing is unmistakable. Brand content budgets and participation are up with the vast majority of B2C and B2B marketers now using content marketing.