Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same
In the real estate business, it is common to use long tail keywords in SEO and AdWords campaign optimization. But it says a lot when a real estate portal website manages to be among the top five in their search category with head keywords in less than a year. It’s not hard to invest a lot of money in AdWords, if you have deep pockets, but to manage a move like that with a balanced visibility of paid and organic is tricky in any industry
Sun Tzu says, “Know thy self, know thy enemy.