As our U.S. readers celebrate the Fourth of July holiday with summer gatherings and fireworks, B2B influencer marketing is generating its own fireworks, having taken on significantly increased importance since the pandemic began. We’ll soon be releasing our official 2022 State of B2B Influencer Marketing Research Report — nearly 60 pages filled with the latest strategy, tactics, operations, software, best practices, integration, measurement, budgeting, trends and predictions from the world’s top influencers at major global brands including LinkedIn*, SAP, Adobe, Intel, Cisco, Demandbase, Oracle, SAS, Deloitte Digital and many more.
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What can B2B marketers learn from family history research? Family history research offers a surprising number of valuable lessons for marketers looking to hone existing skills and build new ones. For starters, genealogy research can teach us about: Knowing Your Marketing Roots Sharpening Your Research Skills Building Enduring Passion Citing, Celebrating & Honoring Your Marketing Sources Learning & Networking With Fellow Professionals at Industry Events Adhering To Guidelines & Goalposts Publishing & Preserving For Posterity Sparking Interest For Future Marketers Breaking Through With Hyper-Personal Relevance Peering Inside Your B2B Marketing DNA Aside from childhood school family history projects, I first stared researching my roots in earnest in 1994, and a decade later for several years I worked as a professional genealogist.
For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view.