Many years ago when the role of search in brand reputation was really coming into it’s own, Public Relations and SEO were becoming unlikely partners as way to position positive messages about brands and individuals in search results. The combination of Search and PR was actually the genesis of TopRank Marketing. As Google became a powerful reputation engine , the need for individuals and brands to monitor and manage their online reputations increased too.
Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google. There’s hardly a business out there that doesn’t have an occasional… Please visit Search Engine Land for the full article
A Virginia court has published a ruling that could change the landscape of online reviews forever. The ruling declares that Yelp, the popular online destination for business reviews, must divulge the real names behind seven reviewers who criticized a local business under anonymous monikers.
Today it’s more important than ever for individuals and companies to better manage their brand and reputation online. Social networks have changed the way people voice their opinion.
Monitoring online reputation for businesses, brand names, and even persons is a necessary evil in today’s world of consumer generated content via blogs, social media and review sites. It’s not just the search results that one has to worry about anymore but blogs, Twitter, Facebook, Yelp and the list goes on. One negative review can bring a small business to its knees
Note from Lee : This guest post comes to us from Andy Beal , CEO of social media monitoring tool Trackur and coauthor of Radically Transparent: Monitoring & Managing Reputations Online . Andy and I have known each other for many years and in fact, Andy was the first “famous” SEO blogger I had the opportunity to meet in person. He was gracious, helpful and very smart then and continues those traits today.