A report from The Information outlined a number of avenues OpenAI is looking at for ad formats in ChatGPT. The main one that is reportedly being thrown around at the AI company is to show sponsored content within the AI responses given by ChatGPT.
OpenAI has added local knowledge panels to the ChatGPT results. When you ask for local information and then click on a business name, ChatGPT will load a local knowledge panel on the right side.
OpenAI announced shopping research within ChatGPT, “a new experience in ChatGPT that does the research for you to help you find the right products,” as OpenAI put it. This is clearly OpenAI’s response to Google’s AI Mode and Gemini 3 shopping experiences.
As you may have heard, the latest AI-powered web browser launched yesterday, the much-anticipated OpenAI ChatGPT web browser.
OpenAI announced it made improvements to search in ChatGPT.
New research released by Rand Fishkin and friends at Sparktoro says that traditional search is not dipping in usage, even as searchers continue to adopt AI search features and tools. “95% of Americans continue to use them each month, and 86% are heavy users,” Rand wrote.
Earlier we reported that ChatGPT from OpenAI seems to be using parts of Google search results for its answers.
Myriam Jessier asked Google about what would be good attributes of a web crawler. In which both Martin Splitt and Gary Illyes gave some responses to.
OpenAI made some updates to its ChatGPT systems, which are impacting the amount of traffic ChatGPT is sending out from its interface. Josh Blyskal from Profounds posted on LinkedIn that “ChatGPT referral traffic is down -52% since July 21st.”
A new tool from Tim Souo and Ahrefs at chatgpt-vs-google.com aims to show the growth rate of ChatGPT’s referral traffic compared to Google Search.