In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies.
It can be difficult to decide which search tools to use when it comes to your company or client’s paid and organic search campaigns. I have found a great selection of tools; some which are recommended often, with good reason, and others that shouldn’t be discounted. Many of these tools have similar features, but they usually have something unique that makes them useful in their own way.
Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon.
‘Twas the night before Christmas in the search marketing department and SEM Director Scrooge was heading out hours before his staff.
Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I’ll share a few of the more advanced scripting tips with you here.