Social media advertising presents many exciting opportunities for marketers regarding media, targeting and general flexibility for reaching customers where they hang out. However, having seemingly unlimited options can make paid social a daunting channel to tackle. Just like you may feel after a long week, it’s sometimes easier to just stay home on a Friday night
A new study reported by eMarketer and administered by media software company STRATA reports that 92% of marketers polled only spend up to 10% of their total marketing budget on paid social media:
Brands have a new way to pay for external or offsite SEO, a path to influence rankings.