Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action? As with everything, it depends on the type of penalty, the scale of the problem and your ability to sort things out
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were. Again, a huge thank you to Juan González from Sistrix who spent his time evaluating 200 US domains to give us this exclusive research. Here’s Juan’s insight for each of the bottom five: 1) Thefind.com Thefind also headlined our UK losers list . When we look at the rocky landscape of Thefind.com it becomes clear that the domain managed to rush headlong into numerous Google updates, over the years.
Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released.
Editor Note: Google hasn’t officially said much about “Pigeon,” so the author uses sources that have tried to compile what we do know so far about this newer update.
Panda, along with all the other updates and changes in the search landscape, makes our jobs as digital marketers tough. Whether you have to answer to your clients or to in-house supervisors, knowing how to get results with your SEO work, while avoiding penalties is enough to cause sleepless nights. There is doubt Panda has caused waves in the SEO community and online space.
Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right?
Over the past 12 hours, we’ve had confirmation from Google that they’ve rolled out two web spam updates; Panda 4.0 and Payday Loan 2.0.
At this point, the word “change” is pretty much passé in the SEO community. Every year, we proclaim that SEO is changing. Some of those changes don’t play out
What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed information? How about an infographic rundown, as we close out the year
The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is..