When Google’s algorithm changes, it creates huge waves in the search community.
Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right?
Since Panda 4.0 was rolled out early this week, there have been reports about which websites saw the greatest drop in rankings. According to the reports, eBay was one of the top Panda losers. [Update]: this article was amended to reflect that this breaking news is via a report from Re/code.
The thunder clap of Google’s Matt Cutts’s Twitter post could be heard across the web this week with the announcement of the search engine’s latest update, Panda 4.0. Of course the type of Panda I’m talking about isn’t a cute bear from China. It’s the name of an algorithm used by Google to filter out low quality content from search results