Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local marketing visibility: it’s not just about local SEO . In a slide-show brimming with references to classic car movies, Greg Gifford raced through a host of tips and tricks that can massively improve your business’s local visibility and let you storm ahead of the competition.
Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action? As with everything, it depends on the type of penalty, the scale of the problem and your ability to sort things out
Google’s Penguin 3.0 update affected less than 1% of U.S./English queries in 2014. Granted, Google processes over 40,000 search queries every second, which translates to a staggering 1.2 trillion searches per year worldwide, so Penguin 3.0 ultimately hit 12 billion search queries. What’s scary though, is that Penguin 3.0 wasn’t too bad.
For those of us who track our own websites, you may have noticed a Google update roll out on the 8th of January that’s been causing large fluctuations in the SERPs since then.
At this point, the word “change” is pretty much passé in the SEO community. Every year, we proclaim that SEO is changing. Some of those changes don’t play out
What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed information? How about an infographic rundown, as we close out the year
On Friday, October 4, 2013, Google released the fifth edition of its Penguin update. If this latest version of Google’s web spam hunting algorithm has you concerned, you’re not alone. What is Google Penguin
The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is..
Sometimes the captain can’t afford to go down with the ship, no matter the temptation or emotional investment. Every few weeks, I receive another hopeless phone call from another desperate webmaster. Since Penguin, I’ve seen more ships go down than I care to count
In the aftermath of Google’s Penguin 2.0 update, more attention is being paid to sites’ link profiles. Whether your objective is a complete link audit and rebuild or simply removing a questionable link from your site’s history, the good news is that there are several ways to do it.