Effective performance marketing starts with collecting data and being able to predict consumer behavior and cater to those preferences. In a recent interview from Marketo’s Marketing Nation Summit, Murray Newlands talks with Yaron Zakai-Or from SalesPredict about how marketers can utilize their consumer behavioral data and predict outcomes to help increase marketing success. To find out more, watch the full interview below: These are the key takeaways from the video: Data services can help marketers identify separate levels of consumers and approach those individual segments with appropriate marketing strategies
Consumer Futures research shows over half (52%) of users use comparison search engines (CSEs) on a regular basis for their on-line shopping and 80% use it to find better prices for the goods.
I’m pleased to announce that Murray Newlands is joining Search Engine Journal as Deputy Editor. I loved his coverage of SES San Francisco. We are planning to do more event coverage, so be on the look out for SEJ and Murray at upcoming industry events.