How can B2B brands bring greater personalization to content experiences, and why is personalized content more important than ever? Personalization has increasingly become one of the most successful methods for creating content that B2B audiences want to engage with, and when context experiences are delivered by industry subject matter experts — or influencers and creators, if you prefer — personal connections occur and more often than not they help drive results
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I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do. For example, I was recently in the position of having to look for a new external battery charger
Some brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key. Personalization is an important skill for any marketer to master, but it’s also quite a difficult one. There are just so many different ways it can go wrong.
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around AI. We’re in a seminal moment, said Google chief executive (CEO) Sundar Pichai kicking off the company’s annual I/O Conference in San Francisco.
Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of… Please visit Search Engine Land for the full article.
After an amazing three days at a recent conference, it was time to head back to Minneapolis. One crucial pre-flight ritual: downloading enough new content to my Kindle Fire to stay entertained during the 3+ hours of flying and airport time.
After an amazing three days at a recent conference, it was time to head back to Minneapolis. One crucial pre-flight ritual: downloading enough new content to my Kindle Fire to stay entertained during the 3+ hours of flying and airport time.
When is personalized search not personalized search? A recently discovered shift on how Google may alter your search results based on what you — and others in aggregate — previously have searched for may have you wondering how to answer that question. To understand the latest..