Pink and his team strive to change behaviors of people in common, everyday scenarios. The post 7 Principles for Changing Behavior from @DanielPink: #SXSWi 2015 Recap by @thebigdebowski appeared first on Search Engine Journal .
For experienced marketers it’s no surprise that understanding the motivations of buyers and what influences them can be instrumental for creating persuasive content marketing campaigns. While that statement makes sense intellectually, old habits die hard.
I attended University a very long time ago, where I started out pursuing Graphic Design and then transitioned to an interdepartmental degree: Sociology, Industrial Psychology and Business. Art was interesting, but I was only mildly talented and there was no digital program (this was pre-internet).
While taking a short flight from Auckland to Queenstown, NZ I was thinking about the role of content as a tool of persuasion. Let me know what you think: In every marketplace, when something new like technology comes along that requires a change in behavior, there’s a fairly predictable range of responses. Based on original research represented by Everett Rogers Technology Adoption Lifecycle that means: Innovators, Early Adopters, Early Majority, Late Majority and Laggards