How is your business using Pinterest? Surprised I’m asking? It’s time to give Pinterest a second look.
With over 100 million monthly visitors, Pinterest is now the 3rd largest social network after Facebook and Twitter ( Forbe s). For retailers marketing to consumers online, it’s become an essential social marketing and engagement channel. According to the 2012 Social and Mobile Commerce Study , consumers use Pinterest more than Facebook or Twitter to engage with retailers and follow an average of 9.3 retail companies.