As we’ve covered, Product Listing Ads (PLAs) have recently taken their place as one of the most important tools in the digital marketing box for e-commerce accounts, and there are ways to set yourself up for success with bidding, targeting, and data feed management. Today, we’ll cover four under-the-radar points on images, text, pricing , Author information Tyler Jordan Tyler Jordan began in the search marketing industry in 2010 and joined PPC Associates in August of 2011.
Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an end? Well, CPCs are rising, but ROI is still solid.
In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model built on Product Listing Ads. When this enhanced shopping experience was first announced in May of 2012, online retailers reacted with both praise and criticism…. Please visit Search Engine Land for the full article.
The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown tremendous growth year over year and continue to be vital programs for acquiring more revenue during the holidays. Online marketers going into the…