What does the great reshuffle — the world’s pandemic-driven workforce shift — mean for B2B marketers, and how can you go all-in on its opportunities while meeting its challenges head on? Nature more often than not seems to have an innate ability to accompany undeniable calamity with something positive, and indeed with the pandemic we’ve also gotten the great reshuffle — which may at first not seem like something entirely good, until we take a closer look. Just as the creation of the web forced upheaval on the pre-web Internet, with each challenge came nearly boundless opportunity, and in some ways the great reshuffle is yet another offshoot of the changes the web itself has given to the world
I always enjoy those dystopian movies about remnants of humanity persisting in a bleak future where some natural disaster or other catastrophe has dramatically altered the state of the planet. Particularly, I like when we as viewers are dropped into these worlds, and able to see how their inhabitants have learned to acclimate and even thrive under extraordinary circumstances. In the book and film I Am Legend , for example, Dr.
With hybrid and remote work here to stay and digital-first marketing on the rise, how can B2B marketers make the most of these important shifts? Although I’ve written about remote work before, in pieces including “ Remote Communication Opportunities For B2B Marketers ,” “ Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer ,” and “ Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing ,” the permanent changes to where and how we work have significant implications that will affect B2B marketers forever, so it’s time to reassess
How has B2B marketing changed forever during the pandemic? The voices and visions of B2B marketing have been forced to shift over the past few years, as have many of the goals and methods we strive for and use to connect with our current and potential customers. Some of these changes are subtle while others are decidedly not, yet each brings with it both new opportunities for embracing the future of B2B marketing along with risks for those who don’t heed the call when the winds of digital change shift
For many, the past few months have opened up giving us a taste of “return to normal” but what does that mean? When most people say normal, what they often mean is comfortable. In the business world pre-pandemic comfortable is a dangerous place to be