55% of searchers don’t know which links in the SERPs are PPC ads , according to a new survey. I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP screenshot could not identify paid ads . The article also mentioned data from Varn, which found that, of the 1,010 UK internet users who were asked the question below, 50.6% couldn’t identify which links were ads: The survey above is from February this year, but there have been a few changes to the SERPs since then, so Varn repeated the survey… The new one found that almost 55% now don’t know which links are paid ads and which are organic. The results are also split by age, with the general trend being that the younger you are, the more likely it is that you’ll spot the ads.
It is clear AdWords has become a must for businesses who want to drive relevant traffic to their websites. The increase in AdWords’ demand has consequently increased the price for clicks, and therefore advertisers need to know how to boost their results and not waste their budget
Rich Ads in Search (RAIS) ads are available only on Bing and Yahoo for branded or trademarked campaigns. They are the combination of the standard sitelinks with an image that is 80 pixels by 60 pixels. Advertisers use their logo as the image for brand recognition and awareness
There is a classic scene in the movie Roxanne in which Steve Martin takes a bet that he can come up with 20 better ways to insult himself than just saying “Big nose.” While trying to work on copy for ads, it struck me that PPC optimization, or optimizing ad copy, is a lot like The post PPC Optimization or, 20 Ways to Say “CLICK HERE” appeared first on Search Engine Journal .