A variety of changes to the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers over the course of 2015. Many changes have to do with shifting trends in the search and PPC industries, in terms of the strategies employed by search engine developers and the behavior of their users
Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard..
One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today, I will share the most successful remarketing tactics I’ve found in various AdWords accounts throughout the years.
There remains a plethora of old and new ways for businesses and advertisers to increase the click-through rates of their campaigns via Paid Search. We could have increased this list to 100 or even 200 strategies worth implementing. But by keeping the list to 50 targeted techniques, we are able to focus on the main […] Author information Justin Croxton CEO at Que Commerce Justin Croxton is the CEO of Que Commerce, a New Jersey digital marketing agency centered on the world of search engine optimization (SEO), paid search (PPC), and Anaytics. Twitter Facebook Google+ LinkedIn The post 50 Strategies To Increase Click Through Rate Via PPC Advertising by @Que_Commerce appeared first on Search Engine Journal .