There are people in every industry who we look up to, who set the bar for excellence and are pioneers in the field. They are remarkable at their craft, but they also inspire others
Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon.
Not all companies can spend $200 or more a day on paid search. Many smaller firms simply don’t have that level of cash-flow to dish out, regardless of the return on investment. Because of this, managing a smaller paid search campaign becomes even more critical than ever before. Manish wrote a great post on steps to […] Author information Justin Croxton CEO at Que Commerce Justin Croxton is the CEO of Que Commerce, a New Jersey digital marketing agency centered on the world of search engine optimization and paid search. Twitter Facebook Google+ LinkedIn The post How Marketing And Probabilities Can Save You $1000’s In PPC Spend by @@Que_Commerce appeared first on Search Engine Journal .
The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform for years now. Manual URL tagging is ire-inducing, error-prone and a real impediment to many advertisers even running campaigns on Bing Ads. If you use Google Analytics and don’t tag..
Google has added more granularity to impression share reporting in AdWords. Already available at the campaign and ad group level, search impression share data now available at the keyword level, You’ll find search impression share, search exact match impression share and search lost…
The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes in clicks and cost between two timeframes. Located under the “Dimensions” tab (View: Top Movers), the report compares performance for two consecutive time periods of equal length,..
Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network.
With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. I recently spoke with…
Following up on the new Bing Ads keyword performance visualization tool, Keyword Distribution Graph, Microsoft will soon be rolling out a visualization tool for change history. The Change History Graph will be available in the Web interface and is meant to offer quick visual insight into the… Please visit Search Engine Land for the full article
It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers analyze and identify optimization opportunities faster. Young Shi, a program manager at Microsoft who is responsible for Reporting and BI data visualization for Bing Ads, posted a sneak… Please visit Search Engine Land for the full article.