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Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4

Published on 2014/01/16 By admin

Though the numbers vary, the Q4 reports we’ve covered all point to solid year-over-year increases in paid search spending. Covario’s Q4 analysis of the global paid search advertising landscape is no different. Based on results from their high tech, consumer electronics and retail..

72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study]

Published on 2013/08/15 By admin

Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling about paid search marketing and where they plan to spend their money in 2014. A large majority, 83 percent of respondents, said they are feeling positive about the state of paid search…. Please visit Search Engine Land for the full article.