I’ve always said, “The best part about Minnesota Winters is leaving for somewhere warm.” Over the next 2 months or so, that’s exactly what I’ll be doing and I’d like to invite you to join me at one or more of these 6 upcoming events in cities that range from San Francisco to New York to Denver to learn about integrated marketing topics with a particular emphasis on the role of influencers and content. Beyond content and social media marketing, these events and conferences will cover a wide variety of essential digital marketing knowledge, so there’s plenty to learn, numerous smarties to network with and in some cases, a little warmer weather to be enjoyed.
I’ve always said, “The best part about Minnesota Winters is leaving for somewhere warm.” Over the next 2 months or so, that’s exactly what I’ll be doing and I’d like to invite you to join me at one or more of these 6 upcoming events in cities that range from San Francisco to New York to Denver to learn about integrated marketing topics with a particular emphasis on the role of influencers and content. Beyond content and social media marketing, these events and conferences will cover a wide variety of essential digital marketing knowledge, so there’s plenty to learn, numerous smarties to network with and in some cases, a little warmer weather to be enjoyed.
In today’s fast moving search and social web, content flows in every direction throughout a variety of platforms, formats and devices. With a global population of over 7 billion, there are over 2.3 billion internet users.
Content has always played an essential part of effective Public Relations. However, PR pros that don’t sink their teeth into content strategy, development and measurement quickly and effectively, will be left behind as the future of PR evolves. That’s a fairly strong statement, but it’s incredibly important and timely.
This week at the PRSA Digital Impact Conference Vanessa DiMauro, CEO of Leader Networks talked to attendees about the benefits of online communities as part of a B2B social media strategy. According to DiMauro, nearly 2/3 of organizations surveyed are engaged in private, online communities hosted by companies that sell them computer hardware, software or services
Can BFF’s lead to more effective marketing? That’s the topic of discussion for the PRSA Digital Impact Conference opening keynote featuring Caryn Marooney, vice president of technology communications for Facebook. Before going to Facebook, Caryn explained that she ran an agency, however she talks about having felt like a mechanical bunny always chasing something and not catching it.
Since 2004 or so when I started this blog, I’ve been promoting the convergence of SEO and public relations, especially through press release optimization . Shortly after, that focus has shifted to emphasize the intersection of search, social and content.
By you know I’m as sold as one can be on the intersection of Social Media, SEO and Content Marketing . It’s the essence of the core principles of information Discovery, Consumption and Engagement that I talk about in Optimize and at conferences like PRSA International in Orlando this week
I’m here at the PRSA International conference in Washington D.C. and the conversations about social media are to be found everywhere
I’m here at the PRSA International conference in Washington D.C.