The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace. The post Is Google Losing Steam In The Ad Marketplace?
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers.
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers
Save more resources by automating media buy and personalizing ad delivery.
Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals.
Programmatic , while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, this year, two-thirds of digital display ad spend in the United States will be programmatic. Because of the demand for programmatic, popular online services like Spotify are embracing programmatic ad offerings, and companies are now working to extend programmatic concepts to traditional offline channels, like direct mail
One of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key takeaway from a panel of experts discussing programmatic at a recent ClickZ Live digital marketing conference.
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin.
Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers.