Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago.
2012 has been another big year for digital. And in such a fast changing industry, how do we really expect everyone to keep up?
Let’s keep this BS free.