As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study , just 16% of the American workforce is “actively” engaged.
Whether you’re considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective Public Relations.
Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry.
Dave Naylor is well-known in the UK as experienced search marketer. Below, we discuss the marriage of SEO and PR and how it can work for your brand.
Curious about what the top influencers in digital PR are saying? Using 10 keywords, Fractl partnered with BuzzStream to analyze nearly 5,000 tweets to uncover more about top influencers and their sentiments, trending topics, and which countries are leading the discussion on Twitter.
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on PR and getting publicity: John Boitnott of Inc Magazine, and Lisa Buyer of The Buyer Group. One is a reporter and the other is the CEO of a PR agency. If you have been trying to get coverage on major news outlets but haven’t seen much success so far, you’re going to want to watch the interviews below for the best tips.
As part of our SEJ interview series, I recently caught up with Mel Carson of MajesticSEO to discuss public relations — specifically how to get better PR for your brand. In the video below, Mel shares his expert advice on how startups can take advantage of PR tactics to get the word out about their brand
As the managing editor of SEJ, which gets almost one million pageviews monthly, I find myself receiving up to ten press releases and “embargoed announcements” from all kinds of companies everyday. And almost every time, I find myself shaking my head and simply deleting the email. While the reasons for my heavy use of the trash icon in Gmail can vary, it is most often for the common sense stuff: they addressed the email to an editor from years ago; or there is no name at all.
Numerous journalists are jumping the newsroom ship to “brand storytelling” as content marketers and an increasing number of public relations firms are evolving as integrated marketing communications agencies. As more companies adopt content marketing and integrate their marketing activities across owned, earned, shared and paid media, there’s an opportunity for marketers to tap into the expertise of the PR world
We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings