Used correctly, QR codes offer a cool way for marketers to grab audiences’ attention and target them with […] Author information Jayson DeMers CEO at AudienceBloom Jayson DeMers is the founder & CEO of AudienceBloom , a Seattle-based content marketing & social media agency. You can contact him on LinkedIn , Google+ , or Twitter
It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that in the United States, 37 percent of internet usage occurs on mobile devices.
Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their brand. Likewise, at Steel City Marketing, we have invested both time and money into making this part of our marketing efforts
Couponing is a win-win situation for both consumer businesses as consumers save money while sales are generated for businesses. The following infographic will help you to learn more about how QR Code Couponing works and how QR codes are revolutionizing the traditional couponing process.
Last month, I talked about how marketers need to distinguish between interactions and true engagement*. As part of that, I referenced the fact that Facebook and Twitter had been written about in relation to events such as the death of Amy Winehouse, the massacre in Norway and the Egyptian…
QR Code on Moscone Center San Francisco during SES 2010 QR codes are getting quite a bit of buzz lately and as a self-professed marketing nerd, I find them to be a clever way to connect mobile consumers with online digital content. There have been some pretty creative implementations of QR codes for promotions and mobile marketing too. You can put them anywhere printing is possible and even places it’s not.