Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches.
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready?
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain , Google’s machine-learning artificial intelligence system. Google calls RankBrain, when it’s in use, “the third-most important signal contributing to the result of a search query.” Google’s mission: to terminate any web pages from its results that don’t provide the highest-quality content and to find the most relevant answers for users
Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500 minor changes surface each year, along with a dozen or so major updates to thwart spammers and anticipate the information users really want to find
At Pubcon 2014 in Las Vegas I was able to sit down and talk to Larry Kim, CTO of Wordstream, about PPC hacks.
By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years!..
There has always been a healthy amount of debate over the importance of Quality Score as an indicator of Google AdWords success and the amount of focus that should be devoted to it. Today, Google issued a whitepaper called “Settling the (Quality) Score” to help advertisers use Quality…
This is my first blog post for Search Engine Journal. I plan to blog once a month on the topic of PPC, a field I’ve been involved in since 1998, when I was selling VHS cassettes of popular movies out of my dorm room. I started working for Google’s AdWords division in 2002, where I first translated and launched AdWords in Belgium and the Netherlands, was then involved in product development and eventually became their lone AdWords Evangelist. One of my longest stints at Google was on the Quality Score (QS) team where I saw it evolve from a simple CTR […] The post What You Need to Know About Quality Score From a Former Googler appeared first on Search Engine Journal
A red car is a red car. Unless it’s a maroon sedan
Paid search advertising is one fastest growing and rapidly changing industries today. Theses constant changes require more effort and different strategies to improve pay-per-click ROI. The days of building a profitable campaign by just running keywords through Google’s keyword tool, writing ad copy, and making a few changes are over. There are several major changes within […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency