The major problem with marketing and business jargon is that the majority of the people who use it, aren’t necessarily using it correctly… “Watch me pivot this burrito right into my wheelhouse.” “Sir, you have a call on line one.” “Put them on hold, this is mission-critical synergy right here.” “Oh god, I work for a monster.” “Excuse me?” “I said, I’ll fetch you a napkin.” Buzzwords and jargon can merely add to the confusion and alienation of everyday working life, and certainly increase the chances you’ll end up locking yourself in the stationery cupboard for a hand-over-the-mouth scream on a daily basis.
SEO , SEM, PPC , CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. But all you need is a little time, some practice, a small amount of revising, and before you know it you’ll be firing off terms like CSS, SSL and CPC with absolute confidence