Back when we first published a 10 step guide on how to top Google search, the world of organic and paid search was a vastly different place. Sure it was only three years ago (almost to the day), but my how the landscape has changed
Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain
Artificial intelligence and machine learning sound like concepts from the future. In reality, it has been used by search engines for a decent amount of time now
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before. But one example from the announcement caught my attention: “Ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches like ‘iced coffee’. What gave me pause here isn’t that Google is getting better at understanding queries on a small scale, but that it is doing this in alignment with Google’s understanding of your page content.
The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings.
It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek.
As we reported at the end of March, Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland revealed the three most important ranking signals used by Google . These are content, links and RankBrain (although that last one is “hotly contested” and the list doesn’t have an order). This information was uncovered during an excellent live Q&A from WebPromo , which also featured Rand Fishkin from Moz; Ammon Johns, the Managing Director at Ammon Johns & Co.; Eric Enge, CEO at Stone Temple Consulting; and the whole thing was hosted by WebPromo’s Anton Shulke. We’ve partnered with Anton to bring you a transcript of the entire one-hour long Q&A
In Seoul, South Korea, a Google-created artificial intelligence has been squaring off against a mortal man in the 2,500-year-old strategy game, called Go, that’s several orders of magnitude more complicated than chess. When it was finally over, Google’s AlphaGo won four out of five matchups, making AlphaGo a role model for young artificial intelligences everywhere. How did the robot pull off such a decisive win?
We’ve already heard that RankBrain , Google’s artificial intelligence system, is the “third most important signal contributing to the result of a search query” and it seems like we may have confirmation on the top two factors as well. During a live Q&A from WebPromo with Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, SEO expert Ammon Johns suggested to Lipattsev that, knowing what we know about RankBrain, it would surely be beneficial to everyone if we also knew what the other two signals were. And surprisingly, Andrey Lipattsev, obliges… “It’s content and links pointing to your site.” There you go