In the real estate business, it is common to use long tail keywords in SEO and AdWords campaign optimization. But it says a lot when a real estate portal website manages to be among the top five in their search category with head keywords in less than a year. It’s not hard to invest a lot of money in AdWords, if you have deep pockets, but to manage a move like that with a balanced visibility of paid and organic is tricky in any industry
Ranking well in the SERPs is difficult enough to do organically, especially against brands more recognizable than your own. But what about when those larger sites in your vertical are actually getting you to do the work for them?